I have told some of you that I am starting a new business revolving around ultraviolet LED-based disinfection robots.

I would like to start a new trend to counteract the disgusting trend toward self-loathing that became so pervasive on the news this week and turn it toward an Objectivist perspective.

I am soliciting your feedback on the following.

#Your life matters.
We are creating value for you with our UV-based disinfection products so that you can have confident assurance of your health and safety. It is your responsibility to be your own keeper.

#Our lives matter. We will not sacrifice ourselves on the altar "for the greater good". Like you, we must make a living. We operate on the principle of value for value exchange. We provide you the best product we can make to improve your life, and in exchange, we expect fair compensation for our effort. We will not work for free. During this startup phase, however, we will allow you to beta test our product, with the expectation that you will provide critical customer feedback so that together, we can make our product the best that it can be.