I've been doing the daily tasks to 'spread the word' -- aside from the tasks that have been emailed, I've been using Google+ and it's opened up quite a few questions from people outside of my circles. I was able to help people find theaters and answer some questions for people that don't know about the movies or book, but were interested in my posts. If you use Google at all, consider giving it a shot. At this point, every little bit counts.