Ok, They did show the product -- I admit I haven't seen all the ads. Still my point is style over substance.

In the first one they take it out of en envelope, open and close it.
In the second they move it around with a pretty bubble on the screen.
The third is a watch, and it does show some functions.
The fourth is the only one that shows someone using the product and it's an iPad.

Nevertheless, I will acknowledge I exaggerated and give the point to you.

RE: "Have you ever noticed that the ads don't show these significantly superior products, they show the cool people who are using them?"
Right, except... no. :)
https://www.youtube.com/watch?v=jLrW5...
https://www.youtube.com/watch?v=5-e7N...
https://www.youtube.com/watch?v=s_Piv...
https://www.youtube.com/watch?v=R41NN...

What Steve Jobs "stole" was the mouse, but he didn't steal it. See
http://www.forbes.com/sites/stevedenn...

But the story is much better (even though not technically accurate) in The Pirates of Silicon Valley.

https://www.youtube.com/watch?v=TrA_l...

If your company makes your ideas open source, you should shrug. The Youtube video "copy" adds an ironic twist to that, now doesn't it.

Maybe the hating has to do with the guy's name.
Jobs is a concept leftists aren't really into.

I am curious as to what Intellectual Property Steve Jobs supposedly stole? I keep hearing the accusation, and have read quite a few articles that make the accusation, but none of them cite a instance.

I think they are marketing this like an Apple product. I personally avoid Apple because they seem to have a rent mentality when it comes to their customers. While you may have physical possession of the product, they own it. Every fix or modification requires that you return to the Apple store or authorized Apple location. Even replacing the battery voids the warranty if you attempt it outside of Apple's sight. (Not that a battery change is likely considering that the current product is almost obsolete the instant you buy it because the next "upgrade" is only a few months away). And they want you to abandon that "old" product the instant that the "new" one hits the shelves. And while their products are "worth" a little extra because of the quality, this turnover attitude strikes me as just greed pure and simple. It seems like they hold back innovations, just so they can say look what i(phone, pad, pod etc) #X has that #Y doesn't so that they can get people to pay another couple of hundred just to get that "new" iproduct. (All my other high end electronics now have Internet access to download these new innovations to my current product without the need to get a replacement).

I disagree that you can be a; "hero, a visionary and a jerk all at the same time". I worked within the Hi-Tek arena all through that time and probably know many of the players they will cite in this movie. If not, I have at least met them, or know someone that has, so my comments are not just speculation.

In the trailer they are painting Steve Jobs as having followed a "Management Style" that always lend to the end of a Hi-Tek company, no matter how large. There are two reasons this can't have existed: 1). Stifling employees, stifles creativity. People just don't become creative when they are pissed on. 2). Why would any employee put up with abuse when the average person of worth in that industry at the time got at least two offers a month from other companies. The biggest challenge for any company during that period was "Retaining Talent".

Strangely enough, if you look at Apples history it thrived and attracted talent with Steve Jobs, when they ejected him they lost their talent base because of the "Management Style" depicted in the trailer, then when Steve Jobs returned he attracted talent from all over the industry into a concentration within Apple and created a "Gulch" of his own making.

I would hope everyone on the Gulch would recognize this movie for what it is: Negative Marketing. Unfortunately negative marketing has become the norm, for example "Internet Optimizer" comments made under Amazon "Customer Reviews" and other sites to anything Michael Moore puts out in the way of a movie. This isn't the only marketing move put out either. Examples are "An Inconvenient Truth", or "Starship Troopers 2" for examples although there are many others.

Have you ever noticed that the ads don't show these significantly superior products, they show the cool people who are using them? In the PC vs MAC ads who would you rather be the stodgy 'PC' guy or the cool 'MAC' guy -- and did they show the product?

Note I didn't say they weren't superior, I said their ads emphasized coolness of the users.

Hear, hear. I was a windows user for 20+ years. Once I made the switch to Apple I've never looked back. Superior in absolutely every way.

Harmon,

You are justified in suspecting a Hollywood hit job, especially after that poster.

What do you not like about the trailer? What do you want to see more or less of?


BTW:

I was at the first NeXTworld Expo in San Fran, and the expo was more crazy than what they show in the trailer. There were two rooms separated by a retractable wall, one room for dev companies and VIPs, the other for standard expo goers.

The VIP room was live. The standard room had streaming video.

As Jobs came on stage, the streaming video in the standard room went out. The people in that room almost rioted and tried to physically take down the wall.

An entirely baseless accusation. Apple didn't steal any "intellectual property" (itself a highly shaky concept) from anyone. They paid Xerox PARC for a chance to check out and get ideas from their research. That's the most often touted example of Apple's "theft" of "intellectual property" and it is false. Do you know of any other examples?

OTOH, Windows and Android are shameless copies of Apple products, as are all non-Apple smartphones today and most "Ultrabooks".

Hell, companies like Samsung and Microsoft even copy Apple's ads!

If anything, Apple has been the company that has had its own "intellectual property" stolen most often.

Apple's products are very significantly superior to all competitors in many ways. You're not paying "to become one of the cool kids", you're paying for the excellent design and streamlined functionality of the product.

That's actually my pet peeve about Apple -- they direct their ads at the users, emphasizing how cool you will be if you use their products and rarely what the product will do for you. Since they tell you that by paying the extra money to become one of the cool kids you want to demonstrate that you are by showing their product off.

It's brilliant. But I kind of want to buy things because of what they do not what they make me.

Except for the fact that Steve Jobs hired the inventor OOP and GUI and the inventor of the MACH kernel among many of the former staffs of those companies and universities who toiled away in obscurity.

I think he was a visionary. and then he worked hard to steal others' intellectual property. So, I would love to see him portrayed as they did in Great Again: http://www.amazon.com/Great-Again-Rev...

The movie that celebrated Steve Jobs was The Pirates of Silicon Valley.

Maybe the people who approved the trailer don't have the same motivation for the film that you would have, HK. It's not rational to me either.

But you'd think that they'd make a movie that would appeal to those persons who buy and believe in the Apple products ... just look at how Apple markets its products - its ads are directed to its base of users ... who serve as ambassadors of the brand. Anyways, I'll probably catch the movie on VOD unless word-of-mouth is super strong.

Jealousy, envy is part of it. Ideology explains part, too.
Is it vital that all Hollywood's ideologic enemies have feet of clay?
It's a trailer, so it may not be indicative of the whole.
Fortunately, the free market judges mostly on productive results (although phsychological tricks to stimulate demand do have an effect.)

I don't know, that seems all pretty much in line with everything I've read. You can be a hero, a visionary and a jerk all at the same time.